How do you launch a streetwear brand with comedy at its heart?

How about with a bit of slapstick?

Introducing The Walking Man.

He walks headlong into danger, getting into all sorts of scrapes, as he comes to a violent end to create the logo. He can reference different sides of the brand or the locations he’s in. He’s playing ice hockey outside the SSE Arena, home of The Giants, and he’s having a go at stand-up at a comedy festival. But he always represents the brand with irreverence and mischief.

Because whatever happens.
Wear Visual Antics.