Say Si. Say Peroni.
We pitched for and won the UK contract for Asahi, whose portfolio includes a whole (d)raft of drinks, including Peroni, Cornish Orchards and, of course, their eponymous lager.
Having worked across all of these brands and some of their sub-brands, we created a year’s worth of activity for Peroni Nastro Azzurro, including sending Danny Lomas to Royal Ascot… but not before he received his invite. From a horse.
Creating a robust framework: Teaser > Content > Comms.
